About
Google-certified Digital Marketing Specialist with 5 years of experience in driving online sales and brand growth through data-driven strategies. Expert in leveraging lead generation, sales funnel optimization, email marketing, and paid advertising (Google Ads, Meta Ads) to deliver measurable results. Proven ability to lead campaigns, analyze performance, and collaborate cross-functionally to achieve significant business outcomes.
Work
Lagos, Nigeria, Nigeria
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Summary
Led a high-performing digital marketing team, overseeing comprehensive campaigns across Meta and Google Ads to significantly boost online sales and optimize ad spend.
Highlights
Directed and executed digital marketing campaigns across Meta Ads and Google Ads, increasing online sales by 40%.
Managed and optimized a paid ad budget for Meta Ads, achieving a 30% increase in Return on Ad Spend (ROAS) through strategic scaling.
Conducted A/B testing on Meta and Google Ads, identifying top-performing creatives and strategies that significantly improved conversion rates.
Analyzed complex campaign data to provide actionable insights, leading to a 15% increase in overall sales.
Supported the execution of a Google Ads lead generation campaign, resulting in a 20% increase in qualified leads at a reduced cost per lead.
Lagos, Nigeria, Nigeria
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Summary
Provided freelance digital marketing expertise, specializing in landing page optimization, sales funnel design, and multi-channel advertising for diverse clients.
Highlights
Designed and executed landing page optimizations that increased conversion rates by 20% for a beauty brand.
Developed and implemented sales funnel designs for a skincare brand, improving conversion rates from 20% to 30%.
Executed a comprehensive social media and content marketing strategy for a travel agency, enhancing brand awareness across Facebook and Google.
Managed Google Display and YouTube ad campaigns for a fashion brand, achieving a 20% conversion rate through multiple creative optimizations.
Led a Meta Ads and Google Ads lead generation campaign for a real estate company, facilitating the sale of 10 landed properties within 3 months.
Lagos, Nigeria, Nigeria
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Summary
Spearheaded digital marketing initiatives, focusing on social media advertising and email campaign management to drive sales and expand subscriber bases.
Highlights
Led digital marketing campaigns that increased online sales by 35% through targeted social media advertising.
Managed a #10 million digital advertising budget, optimizing campaigns to achieve a 20% increase in conversion rate.
Directed a team in designing an email marketing campaign that grew the subscriber base by 30%.
Developed and implemented an email sequence to engage subscribers, resulting in a 40% open/engagement rate.
Languages
English
Skills
Digital Marketing & Strategy
Content Marketing, Email Marketing, Social Media Marketing, Sales Funnel Design, Lead Generation, Brand Awareness, Brand Visibility, Digital Strategy, Campaign Management, Performance Marketing.
Paid Advertising
Meta Ads, Google Ads, Google Display Ads, YouTube Ads, A/B Testing, Ad Budget Management, ROAS Optimization.
Analytics & Optimization
Google Analytics, Data Analysis, Conversion Rate Optimization (CRO), Campaign Optimization, Performance Reporting.
Web & Design Tools
WordPress Website Design, Google Workspace, Canva Design, Landing Page Optimization.
Professional & Leadership Skills
Project Management, Communication, Collaboration, Strategic Planning, Initiative, Team Leadership.
Interests
Professional Development
Leadership, Emotional Intelligence, Public Speaking.