Lagos, Nigeria, Nigeria
Summary
Led a high-performing digital marketing team, overseeing comprehensive campaigns across Meta and Google Ads to significantly boost online sales and optimize ad spend.
Highlights
Directed and executed digital marketing campaigns across Meta Ads and Google Ads, increasing online sales by 40%.
Managed and optimized a paid ad budget for Meta Ads, achieving a 30% increase in Return on Ad Spend (ROAS) through strategic scaling.
Conducted A/B testing on Meta and Google Ads, identifying top-performing creatives and strategies that significantly improved conversion rates.
Analyzed complex campaign data to provide actionable insights, leading to a 15% increase in overall sales.
Supported the execution of a Google Ads lead generation campaign, resulting in a 20% increase in qualified leads at a reduced cost per lead.